Search Engine Optimization
Take the guess work out of ranking your Decatur Illinois website. Let us take care of all the hard work for you. Get your company on page one of all the major search engines. Google, Yahoo, and Bing. Search Engine Optimization refers to tailoring your website and listings online to maximize how high your business ranks in web searches. Search engines like Google and Bing don’t just pull random websites to compile their results. They actually use a sophisticated algorithm to rank these websites.
- Market and keyword research
- Local SEO/Google Places
- On-page optimization
- Content strategy
- Social media outreach
- Landing page optimization
- Website analytics and monitoring
Don’t know where to start with your company on the internet? Let us do it for you. We understand that small businesses need to maximize their marketing investment whenever they can which is why selecting the right online marketing partner is critical. Because of its popularity, more individuals and businesses alike are offering search engine optimization as a service, regardless of their capability to deliver.
Local SEO is crucial for Decatur Illinois businesses that have consumers looking for specific services or products in your area. In order to accomplish this, businesses should be listed in organic search results as well as in the local maps listings.
What is Search Engine Optimization?
The answer is:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national searches.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
Why does your business need SEO?
SEO will help increase your visibility in the Google search results. 80% of clicks happen on the first page results. Customers are already searching for companies that can provide your products and services, they just don’t know who to talk to. If you are not front and center on the search results, they will never find you. Compared to other forms of advertising, like local TV or radio ads. SEO is a fraction of the cost. Ranking your website is also targeted marketing. It puts your company in front of the people that are looking for your exact products or services.
The most effective way you acquire more customers is to be in front of them when they are looking for your products or services. One of the easiest ways to accomplish this is having exposure where potential customers are searching. Over 90% of consumers use search engines (Google, Bing, Yahoo) to research products and services before making any purchasing decisions. Simply having a Decatur Illinois business website is not enough. Over 90% of all websites are not optimized for search engines. SEO services are necessary to improve your relevancy within search engines for your products and services, and the locations or areas you serve.
Search Engine Marketing
Your Decatur Illinois business has untapped potential with internet marketing. Search Engine Optimization (SEO) can bring an unbelievable amount of new clients to your business. Getting your company’s website on the first page of the search engines is a key factor in new client generation. We offer an All-In-One solution for almost every business.
Reaching page one of Google is no easy task. Google takes into account over 300 various SEO signals as it ranks your page. You need a SEO expert to manage your site correctly. Below are just a few of the examples of the skills that are required for Search Engine Optimization.
- SEO strategy and tactics
- Advanced knowledge of your business category
- SEO optimized written content
- Social media strategy
- Proper implementation of a website
- Technical marketing research
Does your company need landing page optimization?
What is landing page optimization?
The answer is:
In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander“, or a “destination page“, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what determines an advertiser’s conversion rate.
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
Our Illinois company has the SEO experts your company needs. As a leader in Search Engine Optimization products and services, rest assured that we will keep your businesses internet marketing up to date with the latest SEO code all year around. We make sure that all of the technical aspects of your search engine optimization. Don’t fall victim to smaller startup companies that may go out of business in a few years, put your trust in a company with over 25+ years in the industry.